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Gerbry Business Ltd
- Resources
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- Business Support
- …
- Resources
- Initiatives
- Business Support
Service Pricing Calculator.
Set a selling price that covers costs and supports profit
Background
A Service Pricing Calculator helps founders, consultants, freelancers, agencies, and service-based businesses estimate what they should charge for a service.
Unlike product pricing, service pricing depends heavily on time, expertise, delivery costs, overhead, and profit margin.
This calculator helps you estimate:
- your true delivery cost
- your recommended service price
- your effective hourly rate
- expected profit per client
- estimated monthly revenue
- estimated monthly profit
Example: Understanding Service Pricing
Let’s say your service requires:
- 20 delivery hours
- Target hourly value: $5,000
- Direct service costs: $25,000
- Overhead allocation: $15,000
- Desired profit margin: 40%
- Expected monthly clients: 4
Your base delivery cost is:
(20 × $5,000) + $25,000 + $15,000 = $140,000
To achieve a 40% margin, your recommended service price would be approximately:
$233,333 per client
At 4 clients per month, this produces an estimated monthly revenue of:
$933,332
How to Use the Calculator
Follow these simple steps:
1. Enter Delivery Hours
Estimate how many hours it takes to complete the service from start to finish.
2. Enter Your Target hourly value
This is what your time, expertise, and delivery capacity are worth per hour.
3. Enter Direct Service Costs
Include subcontractors, tools, materials, travel, printing, software, or client-specific costs.
4. Enter Overhead allocation
Add a portion of rent, utilities, admin time, subscriptions, support staff, or general business expenses.
5. Enter Desired Profit Margin
This is the percentage of the service price you want to retain as profit after delivery costs.
6. Enter Expected Monthly Clients
Use this to estimate monthly revenue and profit.
8. Click "Calculate Service Price"
The calculator will estimate your recommended service price and profitability.
How to Interpret the Results.
- Recommended Service Price shows what you should charge to meet your target margin.
- Base Delivery Cost shows the true cost of delivering the service.
- Profit Per Client shows how much profit remains after delivery costs.
- Effective Hourly Rate shows how much the price represents per delivery hour.
- Monthly Revenue shows expected revenue at your target client volume.
- Monthly Profit shows expected profit after service delivery costs.
If the recommended price feels too high, you may need to:
- reduce delivery hours
- productize the service
- increase perceived value
- improve delivery systems
- reduce subcontractor costs
- target higher-value clients
- create tiered service packages
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