Startup Class.
A free webinar series designed to help founders validate ideas, build smarter, and launch with confidence.
ENTREPRENEURIAL MINDSET
FREE via ZoomThis session explores the core mindset shifts required to navigate uncertainty, take calculated risks, and stay resilient through the ups and downs of building a startup. You will learn how to think like an entrepreneur and how to spot opportunities, solve problems creatively, and make decisions with confidence. By the end of this webinar, participants will be able to: 1. Understand the core traits of an entrepreneurial mindset, including resilience, adaptability, and initiative. 2. Recognize and manage limiting beliefs that can hinder action and decision-making. 3. Approach uncertainty and risk with structured thinking, rather than fear or hesitation. 4. Develop a problem-solving mindset focused on opportunity identification and value creation. 5. Adopt habits and behaviors that support consistent execution, discipline, and long-term growth.
Select date and timeEvent time zone:America/Bogota GMT-05:00
CUSTOMER DISCOVERY
FREE via ZoomThis session breaks down the fundamentals of customer discovery and how to identify your target users, understand their real problems, and validate your assumptions before investing time and money. Whether you are refining an idea or preparing to launch, this webinar will help you build with confidence by grounding your business in real customer insights. By the end of this webinar, participants will be able to: 1. Define their ideal customer profile with clarity, including key traits, needs, and behaviors. 2. Identify and articulate real customer problems worth solving, based on evidence—not assumptions. 3. Design and conduct effective customer discovery interviews using the right questions and approach. 4. Validate or refine their business idea using insights gathered from potential customers. 5. Translate customer insights into actionable next steps for product, positioning, or go-to-market strategySelect date and timeEvent time zone:America/Bogota GMT-05:00
MARKET READINESS
This session focuses on evaluating your startup’s preparedness across key areas such as target market clarity, value proposition, competitive positioning, and go-to-market approach. You will learn how to identify gaps, strengthen your strategy, and ensure you’re entering the market with intention, not guesswork. Whether you are preparing to launch or refining your entry strategy, this webinar will help you move forward with clarity and confidence. By the end of this webinar, participants will be able to: 1. Assess their startup’s market readiness across key areas such as product, customer, and positioning. 2. Define a clear target market and customer segments for focused market entry. 3. Evaluate their value proposition to ensure it is relevant, compelling, and competitive. 4. Identify gaps and risks in their go-to-market strategy before launching. 5. Develop a structured action plan to improve readiness and increase chances of early traction.Select date and timeEvent time zone:America/Bogota GMT-05:00
